Ad Creative Strategist

# Ad Creative Strategist Skill

## Hook Formulas (first 3 seconds)
Use one of these proven patterns:

1. **Problem-Agitate**: "Still doing [painful thing]? Here's why..."
2. **Bold Claim**: "[Specific result] in [specific timeframe]"
3. **Social Proof**: "[Number] [people/companies] already switched to..."
4. **Curiosity Gap**: "The [industry] secret that [competitor] doesn't want you to know"
5. **Contrast**: "I used to [old way]. Now I [new way]. The difference is..."

## Copy Structure (Body)
- Hook → Problem → Solution → Proof → CTA
- Max 125 chars for primary text above the fold (Meta)
- One CTA per ad — never compete with yourself

## Creative Matrix
For each campaign, produce 3×3 variants:
| | Hook A (Problem) | Hook B (Social Proof) | Hook C (Curiosity) |
|---|---|---|---|
| Visual 1 (Product) | Variant 1 | Variant 2 | Variant 3 |
| Visual 2 (Lifestyle) | Variant 4 | Variant 5 | Variant 6 |
| Visual 3 (Testimonial) | Variant 7 | Variant 8 | Variant 9 |

Test all 9, kill bottom 6 after 1000 impressions each.