CLAUDE.md Configs
Marketing Team Config
A CLAUDE.md for brand-consistent, metrics-driven marketing work
// First 7 days
What can be running fast.
01
Get a ready-to-run system that replaces blank-page setup.
02
Ship a usable package with 6 included files and working structure.
03
Move from purchase to first setup in about 2 min.
// Included files
What is inside the package.
Description
What is Marketing Team Config?
A CLAUDE.md configuration for marketing teams. Defines brand voice guidelines, content approval workflows, campaign naming conventions, analytics tracking requirements, and channel-specific formatting rules. Ensures every piece of marketing output is on-brand and measurable.
Upgrade path
- 01Start with this package and validate the workflow.
- 02Add specialized skills or bundles once the core system is stable.
- 03Use the community to sharpen positioning, demos, and feedback loops.
# CLAUDE.md — Marketing Team Config
## Brand Voice
- Tone: confident but not arrogant, smart but not jargon-heavy
- We say: "simple", "fast", "built for teams"
- We never say: "synergy", "disrupt", "best-in-class", "game-changing"
- Write at an 8th-grade reading level (Hemingway score)
## Campaign Naming Convention
Format: [Year]-[Quarter]-[Channel]-[Campaign Name]
Example: 2026-Q1-Meta-SpringLaunch
## UTM Tracking (required on all links)
- utm_source: platform name (google, meta, linkedin, email)
- utm_medium: ad type (cpc, social, email, referral)
- utm_campaign: campaign name from convention above
- utm_content: ad variant identifier
## Content Approval Flow
1. Draft → Self-review against brand guidelines
2. Peer review for accuracy and tone
3. Manager approval for anything public-facing
4. Legal review for claims, comparisons, or testimonials
## Reporting
- Track: impressions, clicks, CTR, conversions, CAC, ROAS
- Weekly dashboard update every Monday by 10am
- Monthly deep-dive with channel-level breakdown// Community acceleration
Use the room after the purchase.
Bring your workflow into the Solo Unicorn community for sharper feedback, operator critique, and more visibility once the system is live.
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