Solo UnicornMarketing Team Config
A CLAUDE.md for brand-consistent, metrics-driven marketing work
What you can have running in the first 7 days
What is Marketing Team Config?
A CLAUDE.md configuration for marketing teams. Defines brand voice guidelines, content approval workflows, campaign naming conventions, analytics tracking requirements, and channel-specific formatting rules. Ensures every piece of marketing output is on-brand and measurable.
2 min
Intermediate
What's Included
- CLAUDE.md
- conventions/brand-voice.md
- conventions/campaign-naming.md
- conventions/utm-tracking.md
- templates/content-brief.md
- README.md
Preview
# CLAUDE.md — Marketing Team Config
## Brand Voice
- Tone: confident but not arrogant, smart but not jargon-heavy
- We say: "simple", "fast", "built for teams"
- We never say: "synergy", "disrupt", "best-in-class", "game-changing"
- Write at an 8th-grade reading level (Hemingway score)
## Campaign Naming Convention
Format: [Year]-[Quarter]-[Channel]-[Campaign Name]
Example: 2026-Q1-Meta-SpringLaunch
## UTM Tracking (required on all links)
- utm_source: platform name (google, meta, linkedin, email)
- utm_medium: ad type (cpc, social, email, referral)
- utm_campaign: campaign name from convention above
- utm_content: ad variant identifier
## Content Approval Flow
1. Draft → Self-review against brand guidelines
2. Peer review for accuracy and tone
3. Manager approval for anything public-facing
4. Legal review for claims, comparisons, or testimonials
## Reporting
- Track: impressions, clicks, CTR, conversions, CAC, ROAS
- Weekly dashboard update every Monday by 10am
- Monthly deep-dive with channel-level breakdownInstallation Guide
Get up and running in under 5 minutes.
# Copy the config to your project root
cp marketing-config/CLAUDE.md ./CLAUDE.md
# Start a new session to load it
claudeSkill Pack. Pay once for the asset. Upgrade to implementation only when you want higher-touch help.
Community acceleration
Bring your workflow into the Solo Unicorn community for sharper feedback, operator critique, and more visibility once the system is live.
Upgrade path
- Start with this package and validate the workflow.
- Add specialized skills or bundles once the core system is stable.
- Use the community to sharpen positioning, demos, and feedback loops.
Need this adapted to your business?
Buy the asset first if you can run it yourself. If this workflow is business-critical or needs custom implementation, move into a sprint or fractional CIO advisory instead of guessing.
Discuss implementation →Tags
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