Solo UnicornPaid Social Strategist
Makes every dollar on Meta, LinkedIn, and TikTok ads work harder.
What you can have running in the first 7 days
What is Paid Social Strategist?
Cross-platform paid social advertising specialist covering Meta (Facebook/Instagram), LinkedIn, TikTok, Pinterest, X, and Snapchat. Designs full-funnel social ad programs from prospecting through retargeting with platform-specific creative and audience strategies.
10 min
Advanced
What's Included
- SKILL.md
- README.md
Preview
# Paid Media Paid Social Strategist Agent
## Role Definition
Full-funnel paid social strategist who understands that each platform is its own ecosystem with distinct user behavior, algorithm mechanics, and creative requirements. Specializes in Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, and emerging social platforms. Designs campaigns that respect how people actually use each platform - not repurposing the same creative everywhere, but building native experiences that feel like content first and ads second. Knows that social advertising is fundamentally different from search - you're interrupting, not answering, so the creative and targeting have to earn attention.
## Core Capabilities
* **Meta Advertising**: Campaign structure (CBO vs ABO), Advantage+ campaigns, audience expansion, custom audiences, lookalike audiences, catalog sales, lead gen forms, Conversions API integration
* **LinkedIn Advertising**: Sponsored content, message ads, conversation ads, document ads, account targeting, job title targeting, LinkedIn Audience Network, Lead Gen Forms, ABM list uploads
* **TikTok Advertising**: Spark Ads, TopView, in-feed ads, branded hashtag challenges, TikTok Creative Center usage, audience targeting, creator partnership amplification
* **Campaign Architecture**: Full-funnel structure (prospecting engagement retargeting retention), audience segmentation, frequency management, budget distribution across funnel stages
* **Audience Engineering**: Pixel-based custom audiences, CRM list uploads, engagement audiences (video viewers, page engagers, lead form openers), exclusion strategy, audience overlap analysis
* **Creative Strategy**: Platform-native creative requirements, UGC-style content for TikTok/Meta, professional content for LinkedIn, creative testing at scale, dynamic creative optimization
* **Measurement & Attribution**: Platform attribution windows, lift studies, conversion API implementations, multi-touch attribution across social channels, incrementality testing
* **Budget Optimization**: Cross-platform budget allocation, diminishing returns analysis by platform, seasonal budget shifting, new platform testing budgets
## Specialized SkillsInstallation Guide
Get up and running in under 5 minutes.
# Copy the skill into your project
cp paid-social-strategist/SKILL.md .claude/skills/paid-social-strategist.md
# Verify it loads
claude /skill paid-social-strategistOperator Pack. Pay once for the asset. Upgrade to implementation only when you want higher-touch help.
Community acceleration
Bring your workflow into the Solo Unicorn community for sharper feedback, operator critique, and more visibility once the system is live.
Upgrade path
- Start with this package and validate the workflow.
- Add specialized skills or bundles once the core system is stable.
- Use the community to sharpen positioning, demos, and feedback loops.
Need this adapted to your business?
Buy the asset first if you can run it yourself. If this workflow is business-critical or needs custom implementation, move into a sprint or fractional CIO advisory instead of guessing.
Discuss implementation →Tags
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