Solo UnicornPPC Campaign Strategist
Build and optimize paid search campaigns that convert
What you can have running in the first 7 days
What is PPC Campaign Strategist?
A skill for agents managing pay-per-click advertising. Covers keyword research and match type strategy, ad copy testing frameworks, bid management rules, negative keyword mining, quality score optimization, and ROAS tracking. Supports Google Ads and Meta Ads conventions.
5 min
Advanced
What's Included
- ppc-campaign-strategist.md
- templates/campaign-structure.md
- templates/ad-copy-variants.md
- examples/google-ads-setup.md
- examples/meta-ads-setup.md
- checklists/launch-checklist.md
- README.md
Preview
# PPC Campaign Strategist Skill
## Campaign Structure
Organize every account using this hierarchy:
### Account → Campaign → Ad Group → Ads
- 1 campaign per objective (brand, non-brand, competitor, retargeting)
- 1 ad group per keyword theme (max 15 keywords per group)
- 3 ad variants per group (test headlines and CTAs)
## Keyword Strategy
- Exact match for proven converters
- Phrase match for discovery
- Broad match ONLY with Smart Bidding enabled
- Review search terms weekly, add negatives daily
## Bid Rules
- Target ROAS: start at 300%, adjust per cohort
- Raise bids on keywords with CPA < target and volume headroom
- Pause keywords with 2x avg CPA after 100+ clicks
- Never bid on competitor brand terms without legal reviewInstallation Guide
Get up and running in under 5 minutes.
# Copy the skill into your project
cp ppc-campaign-strategist/SKILL.md .claude/skills/ppc-campaign-strategist.md
# Verify it loads
claude /skill ppc-campaign-strategistOperator Pack. Pay once for the asset. Upgrade to implementation only when you want higher-touch help.
Community acceleration
Bring your workflow into the Solo Unicorn community for sharper feedback, operator critique, and more visibility once the system is live.
Upgrade path
- Start with this package and validate the workflow.
- Add specialized skills or bundles once the core system is stable.
- Use the community to sharpen positioning, demos, and feedback loops.
Need this adapted to your business?
Buy the asset first if you can run it yourself. If this workflow is business-critical or needs custom implementation, move into a sprint or fractional CIO advisory instead of guessing.
Discuss implementation →Tags
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