Skill Packs
PPC Campaign Strategist
Build and optimize paid search campaigns that convert
// First 7 days
What can be running fast.
01
Get a ready-to-run system that replaces blank-page setup.
02
Ship a usable package with 7 included files and working structure.
03
Move from purchase to first setup in about 5 min.
// Included files
What is inside the package.
Description
What is PPC Campaign Strategist?
A skill for agents managing pay-per-click advertising. Covers keyword research and match type strategy, ad copy testing frameworks, bid management rules, negative keyword mining, quality score optimization, and ROAS tracking. Supports Google Ads and Meta Ads conventions.
Upgrade path
- 01Start with this package and validate the workflow.
- 02Add specialized skills or bundles once the core system is stable.
- 03Use the community to sharpen positioning, demos, and feedback loops.
# PPC Campaign Strategist Skill
## Campaign Structure
Organize every account using this hierarchy:
### Account → Campaign → Ad Group → Ads
- 1 campaign per objective (brand, non-brand, competitor, retargeting)
- 1 ad group per keyword theme (max 15 keywords per group)
- 3 ad variants per group (test headlines and CTAs)
## Keyword Strategy
- Exact match for proven converters
- Phrase match for discovery
- Broad match ONLY with Smart Bidding enabled
- Review search terms weekly, add negatives daily
## Bid Rules
- Target ROAS: start at 300%, adjust per cohort
- Raise bids on keywords with CPA < target and volume headroom
- Pause keywords with 2x avg CPA after 100+ clicks
- Never bid on competitor brand terms without legal review// Community acceleration
Use the room after the purchase.
Bring your workflow into the Solo Unicorn community for sharper feedback, operator critique, and more visibility once the system is live.
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